Rihanna directs her first ad campaign, for River Island collection

Last week, Rihanna joined River Island at Milk Studios in LA to direct her first ever ad campaign, for the Rihanna for River Island range. The images will surface in 2013 but here’s a little info for now and some backstage insight.

Rihanna teased us with a picture back in November that hinted at her collection, with the caption: “‘Me! Spring/ summer collection with River Island is in the bag!”

Now we officially get a first look at one of the pieces, as she stepped out in LA wearing a comfortable, navy jumpsuit with silver buttons – from her River Island collection.

Jourdan Dunn, Bambi Northwood-Blyth and Ataui Deng are just some of the models who hit the set for the two-day shoot. Rihanna has designed the collection with her costume designer, Adam Selman, who was also on hand to make sure the pieces looked perfect on the girls.

Rihanna juggled the styling with the inimitable, Mel Ottenberg, directed the look and feel of the campaign shots and even managed to squeeze in a quick hairstyle change, taking it back to her hot pixie crop.

The campaign should hit the streets in Spring!